WhatsApp Business
A Guide To WhatsApp Business Policy Opt-In Requirements
What opt-in means, why it matters, and how to keep customer messaging consent clear before you start using a business number.
WhatsApp Business works best when customers understand what they are signing up to receive. A clear opt-in process protects trust, reduces complaints, and gives your team a cleaner record of consent.
Before you invite customers to message a business number, explain the channel, the type of updates they can expect, and how they can stop receiving messages. Keep the language short enough to read near the form or call to action.
A dedicated business number helps keep that workflow separate from personal WhatsApp chats. It also gives your team one place to document setup, verification, and customer messaging habits.